Jay Chou, International Megastar and
Kaspersky Lab Brand Ambassador Launches Kaspersky Internet Security 2014 That
Offers Premium PC Protection
 |
| [from left to right] Spokespersons launching the all new Kaspersky Internet Security 2014 Mr. Jimmy Fong 方奕文, Channel Sales Director, SEA, Kaspersky Lab Ms Ellis Chung 鐘玉蘭, Marketing Director, APAC, Kaspersky Lab Jay Chou 周杰倫, Kaspersky Lab brand ambassador for Asia Pacific & international megastar Mr. Len Ngan 顏俊仁, Managing Director, Tech Titan Limited |
KUALA LUMPUR,
August 6,2013 – Jay Chou,
International Megastar who has just finished his three nights of concerts in
Malaysia and Kaspersky Lab, a leading developer of secure content and threat
management solutions, have provided a sneak peek into the latest edition of its
soon to be released flagship consumer products – Kaspersky Internet Security
2014 (KIS 2014) Premium PC Protection and Kaspersky Anti-Virus 2014 (KAV 2014)
Essential PC Protection.
The latest editions of the products have been enhanced further with better
protection, better performance, better usability and the all-new socialization
focus. To address the constantly changing threat landscape, the new Kaspersky
Lab flagship products are integrated with all new features including ZETA
Shield technology, Trusted Application Mode and Anti-blocker functionality.
Currently, the products are undergoing the final round of beta testing with
excellent feedback and will be released soon.
Jay Chou, international megastar and Kaspersky Lab Brand Ambassador for
the Asia Pacific, accompanied by Mr. Harry Cheung, Managing Director, APAC,
Kaspersky Lab, Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab and
Mr Len from Tech Titan Sdn Bhd were on
hand to launch the Kaspersky Lab’s flagship products and TECH TITAN Data Force
1, a USB
ciphering and anti-virus dongle that will be powered by KIS 2014.
The Taiwanese musician, singer-songwriter, music and film producer,
actor and director was appointed as Kaspersky Lab’s brand ambassador for the
Asia Pacific in 2012. The launching of KIS 2014 is his first appearance in
Malaysia as Kaspersky Lab’s brand ambassador.
According to Mr. Harry Cheung, Managing Director, APAC, Kaspersky Lab,
the brand is a front-runner in innovation to deliver security protections to
its customers and adopts a creative approach in its products and partnerships
that has won over end users, corporate customers and partners.
 |
| [from left to right] Spokespersons at the press conference Mr. Jimmy Fong 方奕文, Channel Sales Director, SEA, Kaspersky Lab Ms Ellis Chung 鐘玉蘭, Marketing Director, APAC, Kaspersky Lab Jay Chou 周杰倫, Kaspersky Lab brand ambassador for Asia Pacific & international megastar Mr. Len Ngan 顏俊仁, Managing Director, Tech Titan Limited |
“We have forged partnerships with a solid number of global companies
that share common values to develop a strategic platform in addressing cyber
security issues while strengthening our position as a leader in security solutions.
We have collaborated with 80 global partners including companies such as Scuderia
Ferrari, Qualcomm Technologies, Microsoft, IBM, D-Link and Facebook among
others. Adding Jay Chou to this rooster of notable brand names has boosted our
brand recognition in the Asia Pacific especially among digital natives,” said
Mr. Cheung.
Mr. Cheung added that Jay Chou’s unique creativity, innovation and
excellence across so many segments of the entertainment industry is a good
match to Kaspersky Lab’s independent, innovative and all-round excellence in
providing security and threat management product and service.
“Jay Chou is no stranger to Malaysians and the Chinese community around
the world. He is an amazing multi-talented entertainer and entrepreneur with a
uniqueness, innovativeness and creativity that is an ideal match for Kaspersky
Lab. He is both a professional creator and consumer of digital content and his
input on challenges related to digital content consumption has given us insight
into improving KIS 2014 and KAV 2014. We are excited about this partnership and
look forward collaborating even more closely with him, ” said Mr. Cheung.
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| Jay Chou 周杰倫, Kaspersky Lab brand ambassador for Asia Pacific & international megastar |
“This is the first time I’ve
endorsed an IT security product,” said Jay Chou, “as one of the loyal customers
of Kaspersky Lab’s products, I’m very glad to become its spokesperson, as
digital security is an issue for me and for my fans. Malware isn’t just disruptive
to the online experience, it can lead to loss of confidential information and
to financial losses as well. I hope that through my partnership with Kaspersky
Lab I can make more people aware of the urgent need to protect themselves
online,” Jay Chou said.
“I had the privilege of beta
testing KIS 2014 and it offers premium protection even for a heavy user like me
who is always connected. Get it as soon as it is available!” he added.
 |
| Mr. Jimmy Fong 方奕文, Channel Sales Director, SEA, Kaspersky Lab |
According to Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab,
the 2014 edition of the brand’s flagship products were developed to provide
more comprehensive and intuitive protection against the explosive growth in volume
and complexity of threats that are increasingly targeting online financial
transactions, and the theft of personal data. It was definitely a good product
which provides safety for all of our important data!
Based on Kaspersky Lab record, more than 200,000 new malicious programs
appear every day with 1.6 billion network attacks blocked and 2.7 billion
web-borne infections prevented per month. The online financial transactions via
banks, payment systems such as PayPal, and e-stored are becoming more popular
with over a billion online purchases worth more than $1.2 trillion recorded in
2012. However, the trend of online financial transactions has put more users at
risk, as over 40% of identified phishing sites were online payment sites and
financial organizations.
“Kaspersky Internet Security
2014 delivers premium PC protection from all Internet threats, including the
most sophisticated of them, ensuring you’re always safe as you use the web to
bank, shop, surf, participate in social networking, work and more. Technologies, such as Anti-blocker
functionality, Trusted Application Mode and ZETA Shield as well as Safe Money
and Secure Keyboard, keep you safe and protect your financial transactions via
online banks, payment systems such as PayPal, and e-stores. In addition, Kaspersky Internet Security 2014
is optimized for maximum performance, so you’ll never be slowed down as you use
the Internet to its full potential,” said Mr. Fong.
 |
| Product packaging of Kaspersky Internet Security 2014 |
What the New KAV/KIS 2014 Delivers
- Better Overall Protection. Kaspersky Lab is continuously working on developing new technologies to stay ahead of cybercriminals. For KAV/KIS 2014, those include ZETA Shield, Trusted Applications Mode, and Anti-Blocker for instant protection from the latest, sophisticated threats.
- Financial Protection. Improved Safe Money technology ensures the security of financial transactions via online banks, payment systems such as PayPal and e-stores.
- Better Performance. KAV/KIS 2014 has been optimized to ensure maximum speed of product operation and minimal impact on most user scenarios with particular attention paid to Windows 8.
- Better Usability. KAV/KIS 2014 has been optimized for usability, particularly around easier installations, Settings usage, and Parental Control set up.
The event today also added another feather in Kaspersky Lab’s cap in its
innovativeness by extending its collaboration with Tech Titan, the developer of TECH TITAN Data Force 1, a
user-friendly USB ciphering and anti-virus dongle that encrypts and protects
data on any USB MSC drives, which include Blue-Ray Disc, DVD, CD-R, USB flash
drive, flash card and hard disk. Kaspersky Lab powers the security solution.
It’s very useful dongle that anyone who is not savvy in technology also could
use it at ease.
“I am
delighted that Kaspersky Lab is extending the partnership with Tech Titan after
our successful corporation in developing the world’s first portable anti-virus
solution last year, the Tech Titan T-Drive Pro, that was designed to be
installed in and executed from USB storage. Kaspersky Lab hopesthat TECH TITAN
Data Force 1 will deliver a more innovative and more convenient cyber
protection to our users,” said Mr.Fong said in closing.
TECH
TITAN Data Force 1 Key Features:
Vigilant Data
Security Solution
Data encryption
assures data privacy and protection against unauthorized access.
Cutting-edge
Encryption Technology
Seamlessly
protects your data with AES-256 hardware-based encryption certified by NIST and
CSE.
High-end
Anti-Virus Protection
Integrated with
TECH TITAN USB Anti-Virus powered by Kaspersky Lab, featuring
·
Protection on the
move - Real-time virus detection and
protection to secure your data stored within TECH TITAN Data Force 1 and USB
MSC drive.
·
Virus hassle free - Powerful disinfection engine with the latest security technology from
Kaspersky Lab protects against any newly released threats.
·
File
synchronization - Smart file sync
technology, synchronizes your files in bulk folders with just a few clicks.
·
Automatic updates - Automatic updates of virus signatures and latest USB virus vaccines
which improve its defense line against existing and unknown threats.
·
Performing in
harmonious - Allow the coexist
and compatibility of all PC-based anti-virus software without any problems
Diversified
Protection
Transparently
encrypts and protects data to be stored inside any USB MSC drives, which
include Blue-Ray Disc, DVD, CD-R, USB flash drive, flash card and hard disk.
Pricing and Availability
The
TECH TITAN Data Force 1 powered by Kaspersky Labis available nationwide at
all leading IT outlets and retails at RM499.
Special
Introductory promotion:-
a. FREE Kaspersky Internet Security - 1
user, 1 year
b. FREE Kaspersky Anti-Virus - 1 user, 1
year
c. FREE Kaspersky Security for MAC- 1 user, 6 months
d. FREE Kaspersky Mobile Security - 1 user,
6 months
e.
FREE Kaspersky Tablet Security - 1 user, 6 months
To learn more about TECH TITAN Data Force 1, visit: www.tech-titan.com
To learn more about Kaspersky Internet Security 2014 and
Kaspersky Anti-Virus 2014, please visit: http://www.kaspersky.com.my
