Yahoo Launches Style
Factor: A dedicated Online Platform for New Age Malaysian Women
Daniella Sya selected as the
face for the Style Factor video series
Kuala Lumpur, December 8th,
2013 – The launch of Style Factor
Malaysia has been announced by Yahoo Malaysia last week. Style Factor is a
premium fashion, beauty and personal care site for the new age Malaysia women.
Style Factor brings the latest
celebrity news and information on fashion, photo galleries and how-to videos,
programmed especially for Malaysian users.
Making its debut in Malaysia,
Style Factor has its roots in Yahoo US, the concept originating from a
long-time global partnership with Procter & Gamble. The initiative has been
successfully extended to other Asian countries like Indonesia, India and the
Philippines in the last two years.
“We are excited to bring Style
Factor to Malaysia as it offers a rich, immersive branded content experience
which seeks to inform, engage and entertain our users,” says Karen Vera,
Regional Executive Producer for Media Development and Custom Brand Experiences
at Yahoo Southeast Asia. She adds, “We are happy to strengthen our global
relationship with P&G to offer the brand the right kind of audience and
editorial strength required to launch the branded entertainment experience to
connect with relevant consumers.”
Leveraging the trending topics
relating to leisure and entertainment content, model Daniella Sya will be hosting Style Factor which offers locally produced
content and it is supported by a dedicated editorial team in the production of the
local news online.
Video content will be an
integral part of Style Factor and Daniella will anchor the signature video
series which will have short Style Factor episodes in both English and Malay.
The themes of these episodes will range from how to repair damaged hair to how
to look good in photos (especially useful in the age of selfies and photos
sharing sites).
Yahoo expects to drive greater
traffic to the Style Factor site via its video contents. Yahoo Malaysia’s monthly
video stream numbers have increased tenfold over the past year, rising from
160,000 streams in Aug 2012 to 1.96 million streams in Aug 2013.
“I hope audiences will accept this concept and find our
tips useful to make their days go better,” shared Daniella, was born and raised
in Kuala Lumpur. “We've tried to make this show as friendly as possible so
it'll reach out to as many women with beauty and home concerns.”
Introduction
Of Host: Daniella Sya
Daniella Sya is a professional actress, model, presenter
and voice talent since age 18. She has been most recently seen in a featured on
role on “Mata Mata,” broadcast on Singapore network television. Other
television work in her resume include “SME,” “Planet Kiara”, “Antara Laut Cina
Selantan” and “Inspirasi Merdeka.” Daniella has also been acted in films such
as “Genggam” and “Love You You”, produced in Hong Kong.” She has also done
numerous advertising campaigns and voiceover work.
(This article is based on an official press release
issued to WLJack.com & Loong-updates.blogspot.com)
