[Official Press
Release] Astro Celebrates
Malaysian Films this Merdeka 2015!
Kitasama
Blood Donation Drive is back in 7 Locations Nationwide
Kuala
Lumpur, August 2015 – This Merdeka 2015, Astro will pay a
tribute to Malaysia and Malaysians via two Negaraku
campaigns from 15 August 2015 till 16 September 2015.
First,
Astro will showcase the multi ethnic, multi-language and multi-cultural
landscape of Malaysians by celebrating Malaysian films and profiling of
Malaysian actors and directors across its multi-platforms.
The
other Negaraku campaign will see the return of the KitaSama Blood Donation Drive in 7 locations nationwide.
Henry Tan, Chief
Operating Officer of Astro said, “The
beauty of Malaysia is defined by its people, diverse cultures and rich heritage.
This year we want to celebrate Malaysians and their achievements in films, both
locally and internationally. Astro customers from 4.5 million households will
be able to enjoy 24 new premieres of local and international movies directed by
Malaysians including selected titles available on Astro on the Go. At the same
time, we will be running the KitaSama Blood Donation Drive for the second year
as we believe it’s timely during Merdeka to also help those in need.”
Some
of the movies premiering includes award winning local
productions, ‘Terbaik dari Langit’ (Astro Citra, CH 131), ‘The Journey’ (Astro AEC,
CH301), ‘29 Februari’ (Astro Ria CH
104), ‘Marupakkam’ (Astro Vaanavil CH
201), ‘Oh My English Telemovie: Oh My
Goat - Come Baaack!’ (Astro TVIQ, CH501) and international titles ‘Conjuring’ (HBO, CH411), by the
Malaysian born director James Wan, ‘Reign
of Assassins’ (Celestial Movies HD, CH 309) and ‘Viral Factor’ (Celestial
Movies HD, CH 309) featuring Malaysian actresses, Michelle
Yeoh and Crystal Lee respectively.
In
addition, A-List (CH 456) a channel dedicated to artistic filmmaking will
feature indie Malaysian films such as ‘The
Girl From Tomorrow’, ‘Girl In The Water’, ‘Afternoon River, Evening Sky’ as
well as a series of exclusive interviews hosted by film critic Hassan Muthalib with
prolific local independent directors such as James Lee, Nik Amir Mustapha, Liew
Seng Tat and more. Roll back the memories with Tayangan Hebat’s (CH 130) “Jiwa
Klasik” featuring 12 classic films, notably ‘Bawang Puteh Bawang Merah’, ‘Sultan
Mahmood Mangkat di Julang’, ‘Sumpah
Pontianak’ and more.
The
KitaSama Blood Donation Drive includes a social media challenge, #ScarednotScared – to encourage Malaysian youths to
donate blood and challenge others in the process. Pledge to donate blood by
changing your social media profile image by heading to www.astro.com.my/negaraku. Then,
challenge friends and social media users to do the same by tagging and sharing
the #ScarednotScared challenge.
In
partnership with hitz.fm, the hitz Morning Crew members; Ean Nasrun, Arnold Loh and
Ryan De Alwis kick-started the #ScarednotScared challenge during the launch event. Ean Nasrun
said, “There are those who do not
donate blood for fear of needles, say they are too busy, or they just don't
want to. However I do hope that the #ScarednotScared challenge will encourage especially the
younger generation to give blood as it’s one of the most wonderful
things a person can do for someone else. Be unafraid and pledge to donate blood
today then challenge your friends to do the same!”
The
public are encouraged to join the KitaSama Blood Donation Drive which will be
held in 7 locations including East Malaysia to donate blood to the National
Blood Bank Malaysia. (Pusat Darah Negara)
In
addition to these locations, those who are interested in donating can head over
to either of the 40 partner hospitals throughout Malaysia to donate blood for
the KitaSama Blood Donation Drive.
The
main locations of the blood donation drives are:
- KSL City Mall, Johor Bahru (14 & 15 August),
- Berjaya Mall, Kuantan (22 & 23 August),
- Ipoh Parade, Ipoh(29 & 30 August),
- Cheras Leisure Mall, Klang Valley (5 & 6 September),
- Penang Times Square, Georgetown (12 & 13 September),
- Oceanus Water Front Mall, Kota Kinabalu (12 & 13 September),
- Plaza Merdeka, Kuching ( 16 September).
Log
on to www.astro.com.my/Negaraku for
the Negaraku content schedule and information
on the KitaSama Blood Donation Drive
locations.
Published
by WLJack.
(Based on official press release issued by Astro to wljack.com)
