[Coverage] BRANDLAUREATE ICON
AWARDS 2019: THE GREATEST AWARD OF THE DECADE (2010–2020)
Kuala Lumpur, December 2019 – The BrandLaureate Brand Icon Leadership
Awards 2019 has
presented the “Greatest Brand Awards for The Decade (2010 – 2020) on 17th
December 2019.
The
event was graced by approximately 1000 guests, including
VVIPs, award winners, and representatives of top brands
across various industries. The star-studded event was held at Majestic Hotel
Kuala Lumpur.
These
deserving winners, inclusive of Brand icons, reputable and preferred consumer
brands, received The BrandLaureate 24K gold plated trophy and a glass-framed
certificate, in recognition of the brand achievements and success.
During
his opening speech, World President of The BrandLaureate Dr. KK Johan
said: “ICONS are both esteemed individuals as well as respected
organizations and corporations. These awards are dedicated to ICONS who have
contributed significantly to the development of their respective industries and
ultimately the nation!”
Dr
KK Johan explained that Brands must be promoted and made known to consumers so
that they are well-positioned in consumers’ minds, and not their competitors. He
also highlighted the importance of the Awards theme of the night – TO BE
KNOWN.
“Make
yourself be known, like the theme of this Award, TO BE KNOWN. There is nothing
wrong with shouting to the world about your own greatness and achievements --
Big or Small. You don’t have to feel shy about blowing your own trumpet,
because only you know how much work and sacrifice you have put in to have the
success you are enjoying right now. If you don’t promote your own success, who
will do it then, as everybody is busy taking care of their own backyard.”
The BrandLaureate is one of the most sought after, acclaimed, and accomplished Branding
Awards in the world with over 500 international recipients and 1500
international companies who have received the Awards over the past decade.
Memorandum of Understanding (MOUs)
Three memorandums of understanding were also
signed and exchanged between The World Brands Foundation (TWBF) and BSchool
Australia, Seera Australia, and Asian-Oceanian Computing Industry Organization
(ASOCIO) during the awards ceremony.
The MOUs represents BrandLaureate’s ongoing
effort and initiatives to add value to recipients via various world-class
educational programs to enable and enhance its future growth.
Entertainment Highlights
Apart from the awards presentation, the show
also featured top-notch entertainment! One of the highlights include dance
performance from Jinjo Crew, No.1 Breakdancing Group from South Korea.
They have put up an energetic performance on stage which has hyped up the audience!
The show also featured Jeryl Lee李佩玲 and Masya Masyitah who are both very talented singer that have made
their names big in the recent years. Both of them have their own solo
performances as well as the duet performance of 《左肩》. Everyone in the venue was mesmerized by
their marvelous performance.
Another memorable moment was when the
legendary rock singer, Amy Search made his appearance on stage. He has
impressed the audiences with his iconic performance of “Isabella”.
Besides, the show also includes a violin
performance by Jessica Loo and a romantic singing performance by Eva
& Louis.
ICON AWARDS 2019 HIGHLIGHTS
The BrandLaureate Hall of Fame - Lifetime
Achievement Award: The Greatest Banking Icon of The Decade went to YBhg Tan Sri Dato’ Sri Dr. Teh Hong Piow, the Founder, Chairman
Emeritus, Director and Adviser of Public Bank Berhad.
The BrandLaureate Hall of Fame - Lifetime
Achievement Award: The Man of The Decade was
presented to YBhg Professor Emeritus Tan Sri Dato' Sri Paduka Lord Dr. Lim Kok
Wing, the Founder & President of Lim Kok Wing University of Creative
Technology.
The BrandLaureate Hall of Fame - Lifetime
Achievement Award: The Woman of The Decade was
presented to YBhg Dato’ Seri Dr. Farah Khan, the Founder & President of The
Melium Group.
The BrandLaureate Hall of Fame - Lifetime
Achievement Award: The Master Brand Founder of The Decade was awarded to YBhg Tan Sri Dr. Lim Wee Chai, the Executive Chairman
& Founder of Top Glove Corporation Berhad.
Other notable Awards for the night
The BrandLaureate Book of World Records was presented to YBhg Tan Sri Dato’ Seri Dr. M. Mahadevan as the First
Psychiatrist in Malaysia and The Father of Psychiatry in Malaysia.
Another Book of World Records was also
presented to YAB Dato' Seri Dr. Wan Azizah Binti Dato’ Dr. Wan Ismail as The
First Woman Deputy Prime Minister of Malaysia.
The BrandLaureate Premier Award 2019 was presented to Jinjo Crew, the BBOY Group from South Korea.
The BrandLaureate Greatest Iconic Brand of
the Decade Award was presented to Great
Eastern Life Assurance (Malaysia) Bhd, and last but not least;
The BrandLaureate Certificate of Honour was presented to the 1992 Malaysian Thomas Cup Team for winning the
Badminton Championship -- a record that they still hold until today.
More Awards categories
Other award categories include The
BrandLaureate World Tech ICON Awards, The BrandLaureate Brand ICON of The
Decade Awards, and The BrandLaureate ICONIC Brands of The Decade Awards.
Congratulations to all the winners of the
BrandLaureate ICON Awards 2019: The Most Prestigious Award of the Decade
(2010-2020)!
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