[Entertainment] AirAsia Group
and Universal Music Group Launch RedRecords
Kuala Lumpur, December 2019 — AirAsia Group, a leading
travel and lifestyle company within Asia Pacific and Universal Music Group
(UMG), the world leader in music-based entertainment, has recently
announced the launch of RedRecords, an innovative new label partnership
focused on signing, developing and breaking new Asian artists and
elevating ‘A-pop’ globally to new audiences throughout the region and
around the world.
RedRecords will be based in Kuala Lumpur and Los
Angeles and will combine UMG’s industry leading track record in artist development
with AirAsia’s regional and global marketing strength to expand A-Pop’s
reach beyond national borders and languages to reach audiences around the
world.
The label will be lead by Hassan Choudhury, Head of Music for
AirAsia Group, who will take on the role of CEO of RedRecords.
“This announcement is incredibly important to me. It appears life has
come full circle for both myself and my AirAsia brothers, Kamarudin and Nadda,
whom I met through our early days in music. We have already revolutionised air
travel enabling everyone to fly and as we celebrate 18 years of operation for
AirAsia - we are focused on transforming the airline into a global digital
travel and lifestyle leader. Now we are also heading back to our musical roots
to revolutionise the future of Asian pop culture and give it the world wide
stage it deserves in conjunction with Universal Music to launch RedRecords."
said Tony Fernandes, CEO of AirAsia Group.
“I am delighted to announce the launch of RedRecords with Tony and
his team at AirAsia. The worldwide success of Latin and K-Pop has demonstrated
that in the streaming era there are no barriers to great music regardless of
language. Together with the combined strategic marketing reach and resources of
AirAsia and UMG, we can provide Asian artists an exciting opportunity to truly
go global.” - Sir Lucian Grainge, Chairman & CEO, Universal Music
Group said.
“We are excited to officially launch RedRecords today with AirAsia.
Together we share a commitment to the long-term development and transformation
of the music ecosystem within the region. A region filled with new talent that
has the
potential to reach almost 700 million people across
Southeast Asia alone and where music is increasingly driven by a young, social
and mobile-driven audience. Together we are confident that the team at
RedRecords will help introduce A-pop to a new global audience, ready to embrace
new talent from throughout Asia.” – mentioned by Adam Granite, EVP, Market
Development, Universal Music Group.
“This is an excellent
opportunity to leverage of both AirAsia and UMG’s potential in a musical
journey. Having worked for both of these incredible companies, witnessing first
hand their enormous strengths in their respective industries, I aim to bring
the creative forces of both teams together in order to help develop the
undoubted music talent that lays here in Asia.” - Hassan Choudhury, Head
of Music for AirAsia Group and CEO of RedRecords said.
RedRecords Announce Thai sensation Jannine Weigel as
marquee first signing!
During the press conference, it was announced that Thai pop-artist and
influencer Jannine Weigel will be its marquee first artist.
Weigel, a singer, songwriter, influencer, gamer and actor
has released several singles and EPs and amassed a huge following on social
media, with more than 600 million views and 3.3 million followers on YouTube,
in addition to 3.2 million followers on Facebook, 1.5 million on Instagram and
more than 500,000 on TikTok.
“I’m so proud to be the first artist to sign to RedRecords and to
have the support of this amazing team helping to take my career to even greater
heights. My fans are going to love all the incredible experiences that we have
in store for them. I cannot wait for you to hear my new music.” – said Jannine
Weigel.
UMG is committed to growing the entire music ecosystem
throughout Southeast Asia, extending its focus and commitment to local
language and domestic repertoire in order to provide music fans with the best
music experience throughout the region.
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Published by WLJack. (based on official press release and photos
issued to www.wljack.com )
