[Entertainment] Astro ushers in Year of the Golden Ox with Malaysians themed ‘Sharing Abundance’ #MooMooDa2021
Kuala Lumpur, January 2021 – Astro
is ushering in the Year of the Golden Ox with all Malaysians, embracing the new
year with a renewed sense of hope. Due to the pandemic, numerous aspects of
daily lives were affected, with many forced to stay apart from family and close
friends. Acknowledging the realities of
the new norm, Astro celebrates the upcoming Year of the Golden Ox with the
tagline of 心连心希望，元气满满Moo Moo哒 (Xin Lian Xin Xi Wang, Yuan Qi Man Man
Moo Moo Da) which means “with love and hearts close to each other, physical distance
is not a barrier, hope never vanishes, and together, we will see the light at
the end of the tunnel and unleash the vitality of positive vibes.”
In keeping with its traditions of Chinese New
Year (CNY) celebrations, Astro is optimistic that Malaysians will find joy and
comfort during this unprecedented time, specifically through the premieres of
exciting CNY programmes, Moo Moo Da CNY Album, Moo Moo Da CNY merchandise,
Moo Moo Da Web AR and Moo Moo Da CNY e-stickers. Also in the
pipeline is the Astro Corporate Social Responsibility (CSR) campaign,
themed “Your Purchase Has A Purpose”, where RM1 from every
merchandise sold will be donated to a dedicated CNY Orphanage Charity Fund to
help the less fortunate.
With the growing preference of enjoying more
high-quality entertainment safely at home, Astro customers can look forward to
an exciting range of originals and specially produced CNY content premiering
including:
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Grand Event - Astro CNY Countdown Gala 2021 |
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The grand countdown will bring Astro
celebrities together under one roof. Assigned to three different “families”,
namely “春” (Chun, or Spring
Season), “福” (Fu, or Happiness) and
“喜” (Xi, or Joy), they will
entertain everyone with dedicated, coordinated performances. Pre-recorded
well-wishes from the audience of “百家姓” （Bai Jia Xing，or Hundreds of Family Names）will also be presented. Meanwhile, the “百家布 Moo Moo哒”, (Bai Jia Bu Moo Moo
Da, or the Patchwork Cloth) wholeheartedly handmade by celebrities will be
unveiled, showing solidarity in creating and spreading positive energy.
 |
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CNY Special Programmes – An Extension of #CGM 20 Anniversary
Celebration |
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 • The Golden Club (TGC) Classic
Balik Kampung CNY Special 2021 invites members of TGC to cook
traditional CNY dishes of their ancestral origin. Their family members and
friends from The Golden Club are also invited to grace the reunion gathering.
 • The Golden Melodies (TGM)
CNY Special 2021 will feature three
episodes of traditional and classic CNY songs. Together, celebrities will
unveil eight spring festival couplets to send warm and hearty blessings to
the audience.  • The two-episode Classics
Alive CNY Special, originally produced by Classics Alive under
#CGM20, features the original cast - including the judges and the contestants
- completing a 9 grid box task together upholding the spirit of the programme
to perform in an inspiring way to bring about new lives and meanings to the
CNY songs.
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CNY Special – Movies and TV Series： |
 • Hua Hee Ever After is a must-watch
CNY movie on the eve of 9th day of CNY (Bai Tian Gong Hokkien Festival). Jack
Yap and Mei Sim play the roles of husband and wife for the first time,
describing a son-in-law of a different ancestral origin who mingles into a
Hokkien family and starts learning about Hokkien culture and tradition. The
movie also depicts lives in the new norm.
 • Howdy My Friend！, a TV mini-series directed by renowned director Tan Seng Kiat, and
the first Chinese Youth TV series in Malaysia which explores the existence of
souls through warm and loving stories from the perspective of kids.
Award-winning actor Coby Chong and young actor Chandler Phua, play the roles
of father and son, portraying the preciousness of family bonds and the
meanings of CNY. In addition to the family reunion, CNY is also a time where
we reminisce on the companionship of our loved ones.
 • XUAN’s digital platform will
premiere Aunty Lan Homecoming, a comedy web series featuring Aunty
Lan, its first Hakka character. XUAN will also produce a heart-warming
telemovie titled To 2021, with the message to cherish moments spent
together with our loved ones and live our lives to the fullest.
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Astro’s Year of the Golden
Ox Mascot ‘Moo Moo Da’ plush toys and merchandise available
nationwide from 3 January 2021!
In addition to the exciting CNY specials,
Malaysians can look forward to the much anticipated Astro 2021 limited edition
merchandise, CNY Special Album, children’s favourite ‘Moo Moo Da’ plush toys,
USBs and facemasks, which will also be available at selected Popular
bookstores nationwide from 3 January 2021. All Malaysians can also place
their orders to take home the adorable ‘Moo Moo Da’ via the Plus One
Online Facebook page from today, or via Popular bookstores website from 24
December 2020. RM1 from all purchases will go towards the “Purchase
Has a Purpose” CSR campaign for the less fortunate. Separately, interested
customers may visit Uniqlo outlets at Fahrenheit 88 or Damansara Square from 8
January to 5 February 2021 to have their customized “Moo Moo Da x
Uniqlo” T-shirts printed.
Malaysians also stand a chance to win a grand prize of more than RM60,000 when they take or create group pictures featuring the Moo Moo Da mascot and send in their well-wishes via the MooMooDa Web AR. For more details, visit http://www.MooMooDa2021.com/WebAR. Malaysians can also download adorable Moo Moo Da CNY stickers via the Google Play Store or App Store.
More than 90 local
celebrities and social media influencers participate in Moo Moo Da CNY Album,
with 9 new CNY songs!
All Malaysians can enjoy this year’s Astro CNY album featuring more than 60 artistes from Astro, including its radio brands - MY, MELODY and GOXUAN for the jointly-produced, vibrant CNY theme song titled 元气满满Moo Moo 哒 (Yuan Qi Man Man Moo Moo Da). The CNY Album, produced as part of an official collaboration with Multimedia, includes 9 new and original CNY songs, including the Astro CNY theme song, Go Shop CNY Song, and 5 new composed CNY songs – 《今年全Cow你》,《一起Cow Cow Moo》,《年盼》,《好运飘呀飘》and《年Year越来越好》. Fans can also enjoy two bonus tracks, namely《恭喜你》and《Let’s Get Loud》, making it a CNY album with the most number of CNY songs in it.
Kicked start the Go Shop
CNY MOOMOODA Campaign
Go Shop celebrates this festive season with
its CNY MOOMOODA campaign from 15 December 2020 to 15 February 2021.
During this campaign period, the top 38 spenders with a minimum of 3 orders
will stand a chance to win RM23,888 worth of prizes through the Fortune Moo
Moo Contest. Go Shop’s RM888,888 Ang Pow Giveaway awards customers
an instant RM28 off with minimum spend of RM300 when they use the promo
code ‘MOOMOO28’ for products showcased on Go Shop’s TV programmes from 15
December 2020 – 31 January 2021. Meanwhile, customers can also stand a
chance to win RM28,888 worth of prizes through the Catch MOOMOODA game
on Go Shop’s mobile app from 1 February – 14 February 2021. For more
information, please log on to www.goshop.com.my.
At the virtual launch of the Astro Moo Moo Da
campaign recently, popular Astro and other Malaysian celebrities as well as
social media influencers were present, including Siow Hui Mei, Gan Jiang
Han, Jack Lim, Jack Yap, Yoon, Mei Sim, Anson Kow, Daniel Wong, Jie Ying,
Catherine Kai Xin, Freddie Ng, Grace Lee, Jazz Bai Ling , Amy Chan, Jens
Cheong, Candy Xiao Tong Jie Jie, Hai Chyi, Ezen Chan, Ying Ling, Coby Chong,
Chandler Phua, Juztin Lan, Cedric Loo, Nicole Lai, Joey Leong, Pauline Tan,
Michiyo Ho, Han Xiao Ai, 3P group（Danny and Kevin）, Pong Pong (Jeii &
Gaston), Huan, Akiyo, with My All Stars celebrities Jordan Lim, Jaydan Pang, Kryston,
Adele Ng, Cherry Cheng and Quinna; along with the
music producer for Astro’s CNY songs, Ciang Teng.
For more information, please visit MooMooDa2021.com #MOOMOODA2021
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