[Press Conference] The King Of Fruits Returns With The Road To Malaysia’s International Durian & Cultural Fest 2022
Petaling Jaya,
July 2022 - Senior Deputy Director of Tourism Malaysia, YBrs. Puan Rosnah
Mustafah, presided over the announcement of The Road to Malaysia's
International Durian & Culture Fest 2022 (MIDCF), a buffet-style event
featuring durians and tropical fruits to give visitors a sense of the
country's culture and what our culture in Malaysia is all about.
The festival is put on
by Dking, one of the greatest names in the durian industry, with the
assistance of the Malaysian Inbound Chinese Association (MICA) and Tourism
Malaysia. This event marks the effort and contributions of Dking to advance
Malaysian culture and tourism both domestically and abroad. With the increase
in demand for durians over the past ten years, the festival will further boost
the awareness around the world regarding the many varieties of delicious
durians that are actually available in Malaysia.
Senior Deputy Director of Tourism Malaysia, YBrs. Puan Rosnah Mustafah, stated, “Our food has always been among the top expenditure components for both domestic and international tourists in Malaysia. Over the years of our country offering its food diversity, Durians, has made its way to the top of the list of what Malaysia is known for; with over 200 varieties that our humble country has to offer. At Tourism Malaysia, it is in our best interest to do all we can to boost and proudly showcase our best to the world and Dking has been doing exceptionally well at ticking all the boxes.”
The event is a stepping stone in the "Malaysia Truly Asia" campaign, which will capture and define the spirit of the nation's distinctive diversity and turn Malaysia into a world-class travel destination. Dking had to put a stop to their extravagant events when the COVID-19 outbreak started due to the rising number of COVID-19 cases and border restrictions. Dking is thus back to symbolise one of Malaysia's most well-known products now that most borders have been reopened, helping to make Malaysian food one of the top expenditure items for both domestic and foreign tourists in Malaysia.
“Through the selections of durians and cultural food that we have available at the festival, it will allow for people to experience the diversity and culture that Malaysia has and we hope to play a vital part in promoting Malaysia as an ideal destination to experience unique food, culture and tourist attractions.” commented Leron Yee, the founder of Dking.
Malaysia
International Durian & Cultural Fest 2022
Date: 16 - 17 Jul
2022
Venue: Pavilion Bukit Jalil
Visitors from all
walks of life can expect to experience Malaysian culture via food, and Dking
and Tourism Malaysia are excited to share Malaysia's best offerings with
the world.
For more information,
please visit: https://dking.com.my/our-story/
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