[Press Conference] KARNIVAL KEBAYA MALAYSIA 2022
MOTAC,
TOURISM MALAYSIA, AND MISS MALAYSIA KEBAYA TO DEBUT ONE OF M'SIA'S LARGEST
KEBAYA FESTIVALS - KARNIVAL KEBAYA MALAYSIA 2022
Kuala
Lumpur, September 2022 - YBrs. Encik Shahrin Mokthar, Director of Package
Development Division of Tourism Malaysia officiated the announcement of
Malaysia’s first and greatest Kebaya Festival - Karnival Kebaya Malaysia
2022, an enticing cultural experience embracing the colours and traditions
of Malaysia for all walks of life.
The
festival, which is supported by the Ministry of Arts, Tourism, and Culture
(MOTAC) and Tourism Malaysia, commemorates Miss Malaysia Kebaya's (MMK)
efforts to preserve and educate on Malaysia's tourism, culture, and heritage
through traditional fashion. Furthermore, it is a stepping stone aligned with
the 'Malaysia Truly Asia' campaign, which aims to capture and define the
essence of Malaysia's unique multi-ethnic and multi-cultural nation, making
Malaysia an exceptional tourist destination; full of culture and heritage from
all walks of life.
"With
only a few inaugural events like this in Malaysia, it will function as a
tourist attraction for foreigners and locals alike to drop by as they visit
Malaysia's capital where they can learn about our traditions, heritage, and
culture all at once," said Mr Adam Ham on behalf of the government.
What MMK is attempting with the Kebaya Karnival Malaysia 2022 is an excellent
example of how we can preserve and educate the rakyat about our roots, and we
are delighted to assist them on their journey of showcasing Malaysia's culture,
heritage, and tourism for future generations."
Malaysia
is known for being a multi-ethnic and multicultural country, so when it comes
to traditional clothing, the variety and choices are limitless. With the rapid
development of technology and the rise of the new modern era, it is unavoidable
that modernization is gradually displacing traditional aspects of Malaysian
culture, including clothing, as it is now more common to find modern 'baju
kebaya' or modern 'baju kurung' available in the Malaysian market as opposed to
traditional outfits.
"In
this era, we observe that everything is being modernised, including our
traditional assets," MMK organiser Dr. Jason Hee said. “Although we
welcome and support these changes, we also want to remind and re-educate
Malaysians about our unique traditions, particularly our traditional clothing.
With that, I hope that this festival will be more than just a fashion festival,
but a festival of heritage and culture that will leave a lasting impression on
all attendees."
Over
two weekends in October, festivalgoers can expect a jam-packed 6-in-1 immersive
cultural experience that includes - workshops, forums, kebaya exhibitions of
various varieties, and beauty competitions to engage the public during their
time at the event. Furthermore, MMK will work with industry fashion
designers, as well as universities and colleges, to successfully establish a
platform that inspires and encourages future designers in the country.
The
event will begin on the 15th and 16th of October 2022 at Damen Mall, USJ, where
visitors and participants can participate in the colourful culture exhibitions,
forums, and workshops hosted by designers as well as universities and colleges.
The semi-finals of Miss Malaysia Kebaya 2022 will be held there, and the
audience will be able to enjoy a display of Kebayas down the runway. The event
will conclude in a festive manner with a gala night officiated by MOTAC on 30th
October 2022 in conjunction with the grand finals of Miss Malaysia Kebaya 2022.
MOTAC
and Tourism Malaysia, in collaboration with MMK, are thrilled to share
Malaysia's culture and heritage with the world, and they hope that this festival
will encourage more people to visit Malaysia and experience the culture for
themselves.
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