[Coverage] Media Prima CNY Launch 2023 《活力满分Love You兔》 (Dual Language)
Selangor,
December 2022 - In anticipation of the arrival of the Year of the Rabbit in 2023, Media
Prima's Chinese TV station 8TV, which has the highest ratings in
Malaysia, collaborates with Chinese radio station 8FM, online TV Tonton,
home shopping platform WOWSHOP, Websites Rojaklah, Viralcham, and
TTN 谈谈网to jointly present the 2023
Chinese New Year event 《活力满分Love You兔》conveying warmth and hope to
the community!
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The
2023 Chinese New Year Launch Ceremony for Media Prima was held on 30th
November 2022 at the Westin Hotel in Kuala Lumpur. The event was
live broadcasted to multiple platforms. Following in the footsteps of previous
years, the 2023 Spring Festival debut a new New Year album titled《活力满分Love You兔》as well as the mascot of the
year! At the same time, the event also introduced the ambassadors for the
upcoming Chinese New year including Owen叶剑锋、王菁忆、Rickman谢承伟、Orange陈慧恬、陈丽亭、Natalie小玉、Ash卢信宥、Jan秦雯彬、Desmond郑瑞钥、Royce陈志康、Angeline黄玉丽、Hana张心怡、陈嘉荣、Emerson连扬贤、X.Long魏少泷、Charlotte萧心韵、Emily蔡瀞萱、朱宇婕、Houson黄侯升、Bryan林宏彦、Victoria黄诗琦、Minsley曾谊雯、Loh罗辰昱 and Gino王贤耀.
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This
Chinese New Year 2023 event will launch physical promotional activities
as the epidemic gradually subsides. In conjunction with 8TV 《新春Fun起来》variety show， Chinese New Year ambassadors
and celebrities will begin a series of programme recording and filming trips
beginning in December 2022 on the mobile truck “新春兔兔车” to meet the audiences and fans plus
sending the early Chinese New Year wish to everyone! In addition, 《活力满分Love You兔》campaign will be launched in
January of next year, with events in Ipoh, Perak, and Malacca. At that
time, artists will appear on the event site and count down to the public's
celebration of the Lunar New Year.
There
are two songs on the Year of the Rabbit album. It includes a new version of 《团圆饭 2023》 re-interpreted by the 8TV
News announcers, as well as the theme song 《活力满分Love
You兔》sung by all of the Chinese New Year ambassadors. The general
public is also invited to participate in a gesture dance challenge organised by
Media Prima. Everyone is welcomed to express themselves creatively. Record and
upload the gesture dance video to Instagram with the chorus of 《活力满分Love You兔》playing in the background.
The chosen participants will receive an unknown gift! Simultaneously, the
public is encouraged to take part in the "Kinohimitsu X 8TV 请你和家人吃团圆饭" activity. Simply leave a
message under the relevant post to share your most memorable reunion dinner,
and then post it to the social media story (Instagram Story / FB Story), and
ten lucky winners will be invited to a reunion dinner event. Please keep an eye
on 8TV official Facebook page for updates on the above activities.
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8TV, has also prepared a series
of wonderful special programmes for the Spring Festival to accompany the
audience throughout the joyous year.
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《幸福大件事》, a Lunar New Year drama
Casts：Wilson李伟燊、Yoke曾洁钰、JC朱俊丞、Ning杨振宁、Mayjune陈美君、Sherlyn萧丽玲、Eric陈沛江、罗辰昱
Release
date and time: Beginning from 9th January 2023. Monday to Friday, 9:00 p.m
《三个千金一女婿》, a Lunar New
Year mini-series
Casts:
Jordan盛天俊、Kendra苏凯漩、陈慧恬、吕爱琼、Sam张咏华、曾谊雯、蔡子、Diana茵茵
Release
date and time: Beginning 17th December 2022, every Saturday and Sunday at
9:00 p.m.
《新春FUN起来》interactive game show
The
programme was filmed in Selangor Setapak and Dengkil, Kedah Alor Setar and Lunas,
Johor at Tangkak and Muar, and Pahang at Temerloh and Mentakab. Artists will
interact and play games with local residents, share a reunion dinner, and not
forget to bring joy and love to the groups in need.
Release
date and time: Beginning 25th December 2022, every Sunday at 10:00 p.m.
《帮你行好运》Fengshui programme
Clement,
a Hong Kong metaphysician, will be answering the audience's metaphysical
mysteries. Gary Yap, the show's host, will ask the master about various Feng
Shui topics with the guests.
Release
date and time: Beginning 17th December 2022, every Saturday at 9:30 p.m.
《兔然好运到》a Chinese zodiac fortune show
郑瑞钥and 陈丽亭hosted the show, and Dato 郑博见, is specially invited to share with
the public regarding the fortune of the zodiac in the upcoming year, assisting
everyone to "grasp the advantages and reverse the disadvantages" in
the new year!
Release
date and time: Beginning 1st January 2023, every Sunday at 6:00 p.m. (first to third
episodes); 22nd January 2023, Sunday, the first day of the new year,
at 12:00 p.m. (fourth episode)
《好吃！新春特备》food show
Guests
such as local artists, Internet celebrities, and badminton players will bring
their other half to the show to cook food, hosted by Rickman and Orange.
Release
date and time: Beginning 1st January 2023,
every Sunday at 6:30 p.m. (first to third episodes); 22nd January
2023, Sunday, the first day of the new year, at 7 p.m. (fourth episode )
《新年来煮FUN》parent-child cooking show.
The
participating family groups will compete in a cooking competition in the
programme, hosted by Gary Yap and Xiaoyu, to create more good memories between
parents and children through cooking interaction!
Release
date and time: Beginning 17th December
2022, every Saturday at 10:00 p.m.
《活力满分大团圆》Family Variety Show
The
show team travelled to Si Tian Kong Temple at Kuala Pilah, Negeri Sembilan for
outdoor filming and gathered more than 30 celebrities and guests to provide the
audience with wonderful entertainment performances!
Release
date and time: 23rd January 2023, Sunday, the first
day of the new year, 9:00 p.m.
《启航》Chinese New Year's special
郑瑞钥, the host, continued to
guide the audience through traditional Chinese customs such as welcoming the God
of Wealth, exploring rice cakes, paper-cutting art and many more.
Release
date and time: New Year's Eve (21st January 2023) to New Year's Day (23rd January 2023),
7:30 p.m.
Chinese
New Year Special《活力加油站》
The
programme invites various experts to share with the audience the preparations
for the Chinese New Year, such as New Year dishes, decoration, Feng Shui, and etc,
in order to accompany everyone in reuniting and celebrating the festive season!
Release
date and time: Monday through Friday, 2:00 p.m.,
beginning 9th January 2023.
Chinese
New Year Special 《八八六十事》
The
programme has created various contents. Aside from singing, the host will leave
the studio to take part in various activities that interact with fans and
friends!
Release
date and time: Monday through Friday, 5:30 p.m.,
beginning 9th January 2023.
《活力满分Love
You兔》is supported by various
sponsors and partners including AEON、Ensure Gold、Nivea、foodpanda、Ginvera、Carnation、Jasmine、Kinohimitsu、Meta Academy、Popular Bookstore、OXWHITE and Durio
For
more information, follow FB Page @8TVbadukongjian, @bestoflocal8TV
Instagram page @8tvmalaysia, @bestoflocal8TV
Hashtag #LoveYou兔
《活力满分Love
You兔》Merchandises List
|
No |
Merchandises |
Price（RM） |
|
1. |
LOVE YOU兔玩偶 (内含贺岁新年CD) |
RM62.80 nett |
|
2. |
LOVE
YOU兔小玩偶钥匙扣 |
RM22.80 nett |
|
3. |
精美T-恤 |
RM29.80 nett |
|
4. |
精美便当袋 (蓝 / 橙) |
RM16.80 nett |
|
5. |
精美网纱手提袋 |
RM26.80 nett |
|
6. |
精美贴纸 (一套4张) |
RM6.80 nett |
|
7. |
精美水壶 (1000ml) |
RM36.80 nett |
首要媒体2023新春推介礼 《活力满分Love
You兔》
雪兰莪——
配合2023癸卯兔年的到来，首要媒体旗下全马收视率第一的中文电视台八度空间，与中文电台8FM、网络电视Tonton、居家购物平台WOWSHOP、网站Rojaklah、Viralcham、TTN谈谈网，联手打造首要媒体2023年新春活动《活力满分Love
You兔》让国人新一年充满活力，迎接更美好的未来！
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首要媒体2023新春推介礼于11月30日在吉隆坡威斯汀酒店隆重举行，除了在八度空间及Tonton现场直播，八度空间、8FM、WOWSHOP、Rojaklah、Viralcham、TTN谈谈网官方脸书也同步直播活动现场盛况。延续往年惯例，2023年新春活动推出全新贺岁专辑《活力满分Love
You兔》、兔年吉祥物与精美周边商品，同时委任了24位艺人、主播和DJ担任新春大使，包括Owen叶剑锋、王菁忆、Rickman谢承伟、Orange陈慧恬、陈丽亭、Natalie小玉、Ash卢信宥、Jan秦雯彬、Desmond郑瑞钥、Royce陈志康、Angeline黄玉丽、Hana张心怡、陈嘉荣、Emerson连扬贤、X.Long魏少泷、Charlotte萧心韵、Emily蔡瀞萱、朱宇婕、Houson黄侯升、Bryan林宏彦、Victoria黄诗琦、Minsley曾谊雯、Loh罗辰昱及Gino王贤耀。
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随着疫情逐步缓解，本次的新春活动将全面展开线下宣传活动。配合八度空间重磅打造的互动游戏节目《新春Fun起来》，新春大使及艺人嘉宾将从12月起，乘着“新春兔兔车”流动卡车，展开一连串的节目录影行程，与观众朋友见面互动，提前向大家拜个早年！此外，《活力满分Love
You兔》造势活动也将于明年1月启动，分别在霹雳怡保和马六甲各举行一场，届时艺人们将亮相活动现场，与民众一起倒数迎接农历新年。
兔年贺岁专辑共收录两首歌曲，除了全体新春大使合唱的同名主题曲《活力满分Love
You兔》，还收录了八度空间新闻主播重新演绎的全新版《团圆饭
2023》。首要媒体向广大群众发起手势舞挑战，欢迎大家发挥创意，以《活力满分Love
You兔》副歌为背景音乐，录制并发布手势舞视频至Instagram，被选中的参与者可获得一份神秘礼物！与此同时，民众也受促参与“Kinohimitsu
X 8TV请你和家人吃团圆饭”活动，只要在相关贴文下留言分享最难忘的团圆饭，再将贴文发布至社交媒体限时动态（Instagram
Story / FB Story），10位幸运儿将受邀出席一场团圆饭活动。以上活动详情可留意八度空间官方脸书。
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另一方面，八度空间也精心准备了一系列精彩的新春特备节目，陪伴观众度过欢乐年。
●
贺岁剧《幸福大件事》
演员：Wilson李伟燊、Yoke曾洁钰、JC朱俊丞、Ning杨振宁、Mayjune陈美君、Sherlyn萧丽玲、Eric陈沛江、罗辰昱
播出日期、时间：2023年1月9日起，每逢星期一至星期五，晚上9时
●
贺岁迷你剧《三个千金一女婿》
演员：Jordan盛天俊、Kendra苏凯漩、陈慧恬、吕爱琼、Sam张咏华、曾谊雯、蔡子、Diana茵茵
播出日期、时间：2022年12月17日起，每逢星期六和星期日，晚上9时
●
互动游戏节目《新春FUN起来》
节目录制地点包括雪兰莪州文良港和龙溪镇、吉打州亚罗士打和鲁乃、柔佛州东甲和麻坡，以及彭亨州淡马鲁和文德甲。艺人们将与当地居民互动玩游戏、一起享用团圆饭，同时也不忘把欢乐和爱心带给有需要的弱势群体。
播出日期、时间：2022年12月25日起，每逢星期日，晚上10时
●
风水玄学节目《帮你行好运》
香港玄学家Clement陈定帮师傅坐镇节目，为观众解答玄学小迷思，节目主持人Gary叶俊岑将与嘉宾们向师傅讨教不同的风水课题。
播出日期、时间：2022年12月17日起，每逢星期六，晚上9时30分
●
生肖运程节目《兔然好运到》
郑瑞钥与陈丽亭担任节目主持人，特邀国际玄商导师拿督郑博见，与民众分享生肖运势和来年局势，助力大家新一年“把握优势 扭转劣势”！
播出日期、时间：2023年1月1日起，每逢星期日，傍晚6时（第一至第三集）；1月22日，星期日，年初一，中午12时（第四集）
●
美食节目《好吃！新春特备》
由谢承伟和陈慧恬主持，本地艺人、网红和羽球名将等嘉宾将携带另一半上节目烹调美食。
播出日期、时间：2023年1月1日起，每逢星期日，傍晚6时30分（第一至第三集）；1月22日，星期日，年初一，晚上7时（第四集）
●
亲子烹饪节目《新年来煮FUN》
由叶俊岑和小玉搭档主持，参赛家庭组合将在节目中进行厨艺大比拼，通过烹饪互动创造更多亲子间的美好回忆！
播出日期、时间：2022年12月17日起，每逢星期六，晚上10时
●
合家欢综艺娱乐节目《活力满分大团圆》
节目拉队到森美兰州瓜拉庇劳西天宫进行户外拍摄，并集结30多位艺人嘉宾，为观众带来精彩纷呈的娱乐表演！
播出日期、时间：2023年1月22日，星期日，年初一，晚上9时
●
杂志性节目《启航》新春特备
主持人郑瑞钥继续带领观众了解华人传统习俗，包括接财神、年糕、剪纸艺术、天公座及福建人庆元宵等主题内容。
播出日期、时间：除夕（2023年1月21日）至年初二（1月23日），晚上7时30分
●
《活力加油站》新春特备
节目邀请不同的专家与观众分享过年前的准备事宜，如：年菜、装饰、风水等内容，陪伴大家团圆庆佳节！
播出日期、时间：2023年1月9日起，每逢星期一至星期五，下午2时
●
《八八六十事》新春特备
节目准备了不同的单元内容，除了唱歌聊天，主持人也将走出摄影棚，参与各种体验活动，还会和粉丝朋友们一起互动！
播出日期、时间：2023年1月9日起，每逢星期一至星期五，下午5时30分
《活力满分Love
You兔》新春活动获得众多赞助商及合作伙伴的鼎力支持，包括AEON、Ensure
Gold、Nivea、foodpanda、Ginvera、Carnation、Jasmine、Kinohimitsu、Meta
Academy、大众书局、OXWHITE和Durio。
欲知更多有关新春活动详情，可关注八度空间官方脸书：@8TVbadukongjian、『本地最霸』官方脸书：@bestoflocal8TV，八度空间Instagram：@8tvmalaysia、『本地最霸』Instagram：@bestoflocal8TV。此外，民众也可透过社交平台标签
#LoveYou兔 交流和分享。
《活力满分Love You兔》精美周边商品列表
|
No |
周边商品 |
售价（RM） |
|
1. |
LOVE YOU兔玩偶
(内含贺岁新年CD) |
RM62.80 nett |
|
2. |
LOVE YOU兔小玩偶钥匙扣 |
RM22.80 nett |
|
3. |
精美T-恤 |
RM29.80 nett |
|
4. |
精美便当袋 (蓝 / 橙) |
RM16.80 nett |
|
5. |
精美网纱手提袋 |
RM26.80 nett |
|
6. |
精美贴纸 (一套4张) |
RM6.80 nett |
|
7. |
精美水壶 (1000ml) |
RM36.80 nett |
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