[Local Entertainment] WONDA COFFEE AND ASTRO'S DYNAMIC COLLABORATION HELPED KELUANG MAN TAKE FLIGHT!

[Local Entertainment] WONDA COFFEE AND ASTRO'S DYNAMIC COLLABORATION HELPED KELUANG MAN TAKE FLIGHT!

Kuala Lumpur, 2024 - Prepare to enter a world of excitement and wonder as Wonda Coffee and Astro Shaw bring Keluang Man, Malaysia's beloved superhero, to life. Keluang Man, a beloved superhero figure in Malaysian culture, is well-known for depicting traits such as bravery, resilience, and the power of the human spirit. Through this collaboration, WONDA Coffee and Astro Shaw hope to not only entertain but also instill these values in the next generation. Astro Shaw's live-action film, directed and written by Anwari Ashraf, is based on the iconic animation series that became popular in the 1990s, promising Malaysians a completely new cinematic experience in the modern era.

The collaboration between the two brands was also motivated by a common goal: to support Malaysian talent and entertainment. Wonda Coffee has long been a strong supporter of local initiatives, demonstrating its commitment to Malaysians through a variety of campaigns and projects. This time, Wonda wants to bring us together through our shared love of the original Malaysian superhero series, inviting everyone, young and old, to reminisce about Keluang Man and perhaps embody the character's positive qualities.

Amy Gan, Etika's Vice President of Marketing, stated, " Wonda Coffee is always close to the hearts of Malaysians. We are committed to celebrating Malaysians and the unique local talents we have. Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen. As a brand that believes in the power of local talent, we aspire to be more than just a beverage brand, but to be synonymous with Malaysians as the drink of choice Malaysians indulge in for every local cinematic journey."

"We are thrilled to partner with Astro Shaw to bring Keluang Man to life in such an engaging and interactive way. Here at KidZania today, as one of the first steps in our journey with Keluang Man, we introduce this unique wall-climbing zone. We want to inspire young Malaysians to embrace their inner hero, fostering courage, determination, and a sense of adventure."

Raja Jastina Raja Arshad, Vice President and Head of Astro Shaw & Malay Nusantara Business, stated, “We are very excited to collaborate with Malaysia's leading beverage manufacturer and distributor, Etika, in driving the transformation of film content in Malaysia. This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians. By leveraging the combined experiences of Astro Shaw and Etika, we are confident that this collaboration can achieve its objectives. Meanwhile, we also feel honored to have the opportunity for the Keluang Man film to be showcased at KidZania in the efforts to introduce Malaysia's iconic superhero to the younger generation." 

"Stay tuned for various creative strategies and exciting activities through this collaboration. Coming soon, fans can nominate and share the stories of their personal encounter with individuals that have made an impact in society through ‘Keluang Man of the Month’ on gempak.com, and the winner will be announced through the Gempak Most Wanted program on Astro Ria. This initiative aims to recognize unsung Malaysian heroes who possess qualities similar to Keluang Man who has no fear." 

Following their latest collaboration with Astro Shaw, Wonda Coffee, one of Malaysia's leading ready-to-drink (RTD) coffee brands that offers the smooth taste of freshly brewed coffee in a can, is now offering Malaysians an exclusive experience at KidZania.

During the special, one-of-a-kind unveiling at KidZania Kuala Lumpur, Wonda and Astro Shaw invited visitors and members of the media to participate in the wall climbing activity alongside Keluang Man lead actor Nas Muammar Zar himself. Keluang Man encourages visitors to participate in the wall climbing activity with him, hoping to inspire them to embrace their inner hero.

The Keluang Man wall climbing zone marks only the beginning of Wonda Coffee and Astro Shaw's dynamic partnership. Both companies are dedicated to providing Malaysians with innovative and exciting experiences that inspire them to reach new heights and maximise their potential.

With this as a start, Wonda Coffee hopes to inspire many more adventures with Keluang Man. Wonda also hopes that Malaysians will be able to relax and enjoy the flavour of Wonda Coffee as their beverage of choice while watching the exciting superhero film.

The Keluang Man wall-climbing zone, created by an innovative collaboration between WONDA Coffee and Astro Shaw, promises an exhilarating experience for visitors, combining the excitement of adventure with the spirit of heroism that Keluang Man represents. Visitors aged 8 to 17 will be able to test their superhero skills at the wall climbing zone, which is exclusive to KidZania Kuala Lumpur.

The wall, which is part of the climbing adventure in KidZania, was originally introduced as one of the township's main attractions. With the official opening of the Keluang Man Wall Climbing Establishment, KidZania expects over 400,000 visitors in 2024.

Embrace your inner hero today! Visit KidZania Kuala Lumpur for an adventure unlike any other, with Keluang Man and Wonda Coffee pushing the boundaries.

Keywords: WondaCoffee #AstroShaw #KeluangMan #MalaysianSuperhero #LocalTalent

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Published by WLJack.