[Local Entertainment] Share Blessings During Ramadan with “The Experts”

[Local Entertainment] Share Blessings During Ramadan with “The Experts” 

Kuala Lumpur, 2024 – The first local heist action film of the year, 'The Experts,' embraces the light of Ramadan by sharing blessings during this holy month in collaboration with Mirinda. The Experts held a 'Buka Puasa' session to spread joy and remember the spirit of giving and sharing. 

Dato Aaron Aziz, Remy Ishak, Mimi Lana, Ray, Maya Karin, Tony Eusoff, Hasnul Rahmat, and Jay Iswazir were among the The Experts cast members who attended the show's Iftar event. This event also serves as an indirect formal introduction to the cast of The Experts. A breaking-of-fast session, the distribution of 'duit raya', and special gifts to orphans and single mothers from Rumah Nur Hikmah, Taman Medan, Selangor, all added to the festive atmosphere.

In addition to the cast, the event was attended by the film's directors, Andre Chiew and Nazim Shah, as well as the producer of The Experts, Astro Shaw, co-producers, TGV Pictures and ZAK Capital, and The Experts' marketing partners, Etika, Mirinda, Calpis Soda, Petron Malaysia, and Sheraton Imperial Kuala Lumpur Hotel, Black Flag Production. They were represented by Agnes Rozario, Director of Content Astro; Raja Jastina Raja Arshad, Executive Producer of The Experts; Amy Gan Siou Chin, Vice President of Marketing Etika; Mr. Tan Lay Han, CEO of TGV Pictures & TGV Cinemas; Shaidatul Nurfairuze, Director of Sales & Marketing at Sheraton Imperial Kuala Lumpur Hotel; and Joel Soh, Producer and Head of BlackFlag Production.

Raja Jastina Raja Arshad, the Executive Producer of 'The Experts' and Vice President, Head of Astro Shaw & Malay Nusantara Business, stated, "In conjunction with the blessed month of Ramadan, we at Astro Shaw seize the opportunity to further spread the joy of Ramadan by sharing blessings through a collaboration with Mirinda." This initiative embodies Astro Shaw's commitment to social responsibility while also encouraging charitable giving. We hope that this effort will bring them some joy as they prepare for the upcoming Eid festivities.

"In line with this, with The Experts set to hit theaters in May, we launched our marketing campaign in January by sharing exclusive film stills. We recently launched the Eid advertisement 'The Experts Selamatkan Raya', which was presented by Mirinda. This is the first time a local film has featured a special Eid advertisement, and we are thrilled to present this action-packed and entertaining advertisement featuring The Experts' family attempting to save Eid celebrations. This advertisement closely aligns with the values of giving and sharing with loved ones, particularly during the holiday season. We also take this opportunity to extend our heartfelt Eid greetings to the audience," Jastina said.

Astro Shaw, in collaboration with Mirinda, presents the exclusive Eid advertisement 'The Experts Selamatkan Raya Bersama Mirinda', which is based on the film's action and family dynamics. Fans can view the advertisement on Astro Shaw's YouTube channel.

Amy Gan, Etika's Vice President of Marketing, stated, "With the launch of our 'Riang Raya Bersama-sama Mirinda' 2024 campaign and as part of the promotional framework for the film 'The Experts', we hope to ignite a spirit of joy and inspiration among Malaysians, urging them to cherish every precious moment shared with their loved ones. Mirinda's has been enhancing gatherings and creating lasting memories in Malaysian homes for decades. Its refreshing orange and strawberry flavors serve as a symbol of unity, encouraging joyful connections between families. This collaboration exemplifies Mirinda's unwavering dedication to creating memorable moments and strengthening family bonds, which aligns perfectly with our ethos of fostering joyful connections and exalting the unit."

Amy adds, "Our goal with this collaboration, which includes a variety of other exciting activities, is to spread joy and inspire Malaysians to cherish the moments they spend with their loved ones." Together, let's embrace the spirit of 'kosong-kosong' and celebrate Ramadan and Raya with renewed positivity and unity, in line with the Mirinda ethos of fostering joyous connections and celebrating togetherness."

Furthermore, The Experts will participate in a special Mirinda section at select supermarkets and hypermarkets as part of the 'The Experts X Mirinda Meet and Greet' initiative. Fans and viewers can win exciting prizes by purchasing Mirinda drinks. For more information on 'Riang Raya Bersama-sama Mirinda', go to Mirinda Malaysia's Facebook page.

The Experts tells the story of a group of siblings, each with a unique skill in robbery. After shocking the country with a gold bullion heist at the airport, their older brother forces them to start over. However, one of their siblings intends to steal a valuable ring worth millions, putting them at risk of even greater harm. This forces Syarif, Khairul, Emma, Amiruddin, and Rozland to return to the world they had previously abandoned and plan their most daring heist yet.

The Experts, produced by Astro Shaw, stars Dato Aaron Aziz, Remy Ishak, Syafiq Kyle, Mimi Lana, Ray, Maya Karin, Tony Eusoff, Wan Hanafi Su, Jay Iswazir, Hasnul Rahmat, and Michael Ang. It will be released in theaters nationwide on May 23. For the most up-to-date information on The Experts, follow Astro Shaw on Instagram, X, Facebook, TikTok, and YouTube. 

Keywords: #TheExperts #DatoAaronaziz #Remyishak #Syafiqkyle #mimilana #mayakarin #TonyEusoff #WanHanafiSu #Ray #JayIswazir #HasnulRahmat #MichaelAng

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