[Family Fun] Toys“R”Us Welcomes a New Era of Playtime in Malaysia with Flagship Store and Kiztopia Partnership

[Family Fun] Toys“R”Us Welcomes a New Era of Playtime in Malaysia with Flagship Store and Kiztopia Partnership

Kuala Lumpur, 2024 - Toys“R”Us Asia has ushered in an exciting new chapter in Malaysia with the grand opening of its revamped flagship store at Mid Valley Megamall. This next-generation store not only offers an extensive range of toys but also introduces the brand’s innovative Toy+Play concept, marking the arrival of Malaysia’s first Kiztopia outlet, Singapore’s popular indoor play park.

“At Toys“R”Us Asia, we are committed to inspiring and nurturing the next generations. Building on the success of our collaboration with Kiztopia in Singapore, we are thrilled to extend this partnership to Malaysia and introduce our Toy+Play concept to kids and kidults. We look forward to families exploring this new way of play together” said Leo Tsoi, Chief Executive Officer of Toys“R”Us Asia.

A Fresh Approach to Playtime 

Since opening its first Malaysian store in 2005, Toys“R”Us has become a beloved destination for families. The new flagship store offers a modern aesthetic, blending learning with fun through a thoughtfully curated collection of toys and experiences. Central to the store is the "Toy Valley," featuring each season’s most popular toys.

As part of the celebration, the store also showcases 10 meticulously crafted Gundam model kits created by GUNPLA Builders World Cup champions, drawing the attention of toy enthusiasts. Life-sized figurines of iconic characters such as Ultraman, Transformers, Iron Man, and Batman are displayed throughout the store, offering visitors an immersive experience alongside the latest toy innovations.

The flagship store also introduces Malaysia’s first IP-powered Toy Hub, bringing together iconic brands like Hot Wheels, Barbie, Bandai, Disney, DC Comics, and LEGO under one roof. Visitors of all ages will discover exclusive merchandise and themed attractions designed to make every visit memorable.

Millennials and Gen-Z visitors, or "kidults," will be particularly delighted by the wide range of collectibles, featuring beloved characters like Pokémon, Super Mario, Hello Kitty, and Gundam. With the rise of collector items such as blind boxes and gaming IPs like Roblox and Adopt Me, the store promises a next-level experience for toy collectors and gamers alike.

Bringing the Toy+Play Concept to Toys“R”Us Malaysia

A standout feature of the new flagship store is the Kiztopia Club, marking Kiztopia’s first outlet in Malaysia. This sprawling 5,500-square-foot play park is packed with 18 interactive play areas, including slides, ball pits, trampolines, rock walls, and role-play rooms, offering endless opportunities for children to "Play to Learn, Learn through Play."

“Beyond our edutainment centers, Kiztopia Group also extends its expertise through organising events and collaborations with leading brands to develop IP products and licensing,” Tian continued. “Our goal is to deliver immersive play experiences while adding value to our partners."

Beyond the play areas, Kiztopia also plans to collaborate with leading brands to organize events and develop IP products, further solidifying its role as a leader in edutainment across Asia.

For families, collectors, and toy enthusiasts, the new Toys“R”Us flagship store at Mid Valley Megamall offers an unparalleled experience, blending fun, learning, and nostalgia. Whether you’re a Millennial, Gen Z, or Gen Alpha, there’s something here for everyone. Don’t miss out on this exciting new era of play!

Mark your calendars and prepare to embark on a journey of endless discovery at Malaysia’s premier destination for toys and play!

【新闻】Toys“R”Us Asia Midvalley购物中心的旗舰店盛大开幕，融入 Toy+Play 概念，带来了Kiztopia

Toys“R”Us Asia 在马来西亚迎来了一个新篇章，其位于Midvalley购物中心的旗舰店盛大开幕。这家全新改造的旗舰店不仅提供了丰富多样的玩具产品，还首次引入了品牌的创新 Toy+Play 概念，标志着新加坡知名室内游乐园 Kiztopia 在马来西亚的首度亮相。

自2005年在马来西亚开设首家门店以来，Toys“R”Us 已成为家庭们钟爱的去处。全新的旗舰店融合了现代美学，通过精心挑选的玩具和体验，将学习与乐趣相结合。店内的核心区域是“Toy Valley”，展示每季最受欢迎的玩具。

作为庆祝活动的一部分，店内还展出由 GUNPLA Builders 世界杯冠军精心打造的10个高达模型，吸引了众多玩具爱好者的关注。店铺中还陈列了奥特曼、变形金刚、钢铁侠和蝙蝠侠等标志性人物的真人大小的模型，让游客们在参观最新玩具创新的同时，获得沉浸式体验。

此外，这家旗舰店还引入了马来西亚首个以知识产权为核心的“玩具中心”，汇集了 Hot Wheels、芭比、万代、迪士尼、DC Comics 和 LEGO 等知名品牌。无论年龄大小，访客们都可以在这里发现独家商品和主题吸引点，每次造访都充满了难忘的体验。

千禧一代和 Z 世代的访客，即“童心未泯”的成人，将尤其喜爱这里丰富的收藏品系列，其中包括 Pokémon、超级马里奥、Hello Kitty 和高达等人气角色。随着盲盒和 Roblox、Adopt Me 等游戏知识产权收藏品的兴起，商店为玩具收藏者和游戏玩家带来了更高层次的体验。

将 Toy+Play 概念带入 Toys“R”Us 马来西亚

这家全新旗舰店的亮点之一是 Kiztopia Club，这是 Kiztopia 在马来西亚的首家门店。这个占地 5,500 平方英尺的游乐园拥有18个互动游戏区域，包括滑梯、球池、蹦床、攀岩墙和角色扮演室，为孩子们提供了“通过玩耍学习，通过学习玩耍”的无限机会。

除了游乐区之外，Kiztopia 还计划与领先品牌合作，组织活动并开发知识产权产品，进一步巩固其在亚洲娱乐教育领域的领导地位。

对于家庭、收藏家和玩具爱好者来说，位于Midvalley购物中心的全新 Toys“R”Us 旗舰店带来了无与伦比的体验，融合了乐趣、学习和怀旧之情。无论你是千禧一代、Z世代还是α世代，这里都有适合每个人的东西。不要错过这场激动人心的全新玩乐时代！

赶紧标记你的日历，准备在马来西亚首屈一指的玩具和玩乐目的地开启一段无尽探索之旅吧！

Opening Promotion – Kiztopia Club

 

Valid from now till 20 October 2024

• 15% off Single Admission tickets

• 10% off 10x Admission Pass and Annual Pass

General Admission Pricing

SINGLE ADMISSION TICKET (Each ticket allows entry for 1 child and 1 adult)
Ticket Type	Play Time	Price (RM)
Weekday (Mon-Fri, excluding Public Holidays)	2 Hours	RM 42
	Unlimited	RM 48
Weekend (Sat, Sun & Public Holidays)	2 Hours	RM 58
	Unlimited	RM 68
Additional Adult	Unlimited	RM 12

10x Admission Pass (Each admission allows entry for 1 child and 1 adult)
Ticket Type	Play Time	Price (RM)	Perks
Any day	2 Hours	RM 488	Free 2 pairs socks upon purchase 10% off Kiztopia merchandise
	Unlimited	RM 568

Annual Pass (Each pass allows entry for 1 child and 1 adult)
Ticket Type	Play Time	Price (RM)	Perks
Weekday (Mon-Fri, excluding Public Holidays)	2 Hours	RM 688	Free 2 pairs socks upon purchase Free Gift Pack upon purchase 10% off Kiztopia merchandise 50% off Sibling Annual Pass
Any day		RM 988

For more information on the above promotions, kindly refer to Toys“R”Us Malaysia and/or Kiztopia website or social media channels. 

Keywords: #WLJackdotcom #ToysRUs #Malaysia #Kiztopia #FlagshipStore #MidValleyMegamall #FamilyFun #Kidults #Playtime #ToyValley #Edutainment

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Published by WLJack.