[Coverage] Cuckootopia 10th Anniversary Music Fest

[Coverage] Cuckootopia 10th Anniversary Music Fest

CUCKOO APPOINTS KIM SOO HYUN AS THEIR LATEST AMBASSADOR TO CELEBRATE THEIR 10TH ANNIVERSARY. As Malaysia's top Healthy Home Creator, CUCKOO has inspired Malaysians to create healthier homes for the past decade.

Kuala Lumpur, 2024 — CUCKOO International, the creator of healthier homes, celebrated its tenth anniversary with its largest event to date, the CUCKOOTOPIA Music Fest. The event, held at Surf Beach in Sunway Lagoon, drew 18,000 Malaysians from all walks of life for an evening of celebration, music, and mutual thanks for CUCKOO International's assistance over the last decade.

“As we celebrate our 10th anniversary, we want to recognise the people who have made this possible - our teams, partners, customers and fans. Our success is built on the trust and support of communities nationwide, and this milestone is a chance for us to come together in celebration,” said CUCKOO International Executive Director and CEO, Mr. KC Hoe (Hoe Kian Choon).

The CUCKOOTOPIA Music Fest marks the culmination of a year-long anniversary celebration. The music festival, headlined by CUCKOO Brand Ambassadors Dato' Sri Siti Nurhaliza, Jaclyn Victor, and Phei Yong, also featured a star-studded lineup of top artistes from diverse backgrounds, such as Dolla, 3P, Joe Flizzow, Siti Nordiana, Tomok, Priscilla Abby, Bunkface, Firdhaus, and more, demonstrating the company's efforts to serve Malaysians from all walks of life.

The five-hour music festival began with fascinating pre-show performances by legendary singers The Lima and Illa Sabry, who are both competing in the forthcoming season of Gegar Vaganza, Malaysia's premier Malay reality singing competition. Rising artist Umairah then swooned and captivated the audience with songs that fueled anticipation for the big event.

The main event opened with electrifying performances by DOLLA and 3P, stunning festival goers with their dynamic dance moves. The night then intensified with mesmerizing performances from Tomok, Siti Nordiana, and Priscilla Abby, followed by a keynote address by Mr. KC Hoe, who summarized the company's decade-long growth: "Our illustrious journey over the past decade has been driven by our vision, passion, and people, and we believe it will become the foundation and launchpad that propels us further in the decades to come in our journey to foster a healthier living for all."

As feelings of excitement, shared appreciation, and boundless inspiration filled the air, the celebration continued with sensational performances by Firdhaus, Bunkface, and Joe Flizzow, followed by a performance by CUCKOO Brand Ambassadors Dato' Sri Siti Nurhaliza, Jaclyn Victor, and Phei Yong, who sang #SAMASAMA, the CUCKOO brand song, rearranged to commemorate a decade of creating healthy homes with Malaysians.

Kim Soo Hyun reunites with CUCKOO after ten years.
The music festival amplified the enthusiasm with a special appearance by Kim Soo Hyun and the shocking announcement of his return as CUCKOO's brand ambassador after ten years.

“Kim’s return as our brand ambassador on our 10th Anniversary holds immense significance, as it reflects the enduring bond we share, not just with him, but with Malaysians. It's a lovely reminder that our relationships and values evolve alongside us. When CUCKOO International was founded in Malaysia, he was the brand's global ambassador. 10 years on, he rejoins us at yet another pivotal moment - the start of a new decade and our shift to inspiring Malaysians to become their own Healthy Home Creators. #SAMASAMA, we continue to shape and inspire homes that foster healthier living,” said Mr. KC Hoe.

Kim Soo Hyun is well-known for his persistent pursuit of perfection, which has helped him to build a diverse and critically acclaimed body of work, including his recent starring part in the blockbuster K-drama "Queen of Tears".

"We chose him as our brand ambassador because his constant drive for growth perfectly embodies CUCKOO's “Beyond Standards” philosophy. We also believe that his passion for living a healthy lifestyle will allow us to inspire even more Malaysians to live healthier," added Mr. KC Hoe.

CUCKOO International's Definitive Moments of the Past Decade
Over the last decade, CUCKOO International has experienced great development in its mission to motivating Malaysians to live healthier lives. It all started with the advent of mild alkaline water purifiers and pressure multi-cookers. During its first five years, the company focused on establishing itself as a household appliance brand. In 2020, despite a hard market environment and the pandemic, the company persisted against all odds in expanding its capabilities as a Healthy Home Creator. Today, company offers a diverse range of solutions including home appliances, household goods, skincare, nutritional food items, and home care services through four business segments: CUCKOO-branded, CUCKOO Co-Created, WonderLab | WonderDewi, and WonderKlean.

With RM1.117 billion in revenue in 2023, the company's success is partly due to its business model, which focuses on providing access to a holistic health ecosystem of its products and services via various rental plans, including the CUCKOO GOOODPLANTM. The CUCKOO GOOOPLANTM, introduced in 2017, is a flexible rental plan that lowers the barrier to entry to appliances that are typically expensive for many Malaysians, allowing more Malaysians to live a healthy lifestyle.

Mr. KC Hoe ended with, “Our journey has always been about creating healthier lifestyles through accessible solutions so that Malaysians are empowered to integrate wellness into their homes. At the start of our journey, we were committed to becoming Healthy Home Creators for Malaysian households. Now, at this momentous milestone, we are dedicated to inspiring Malaysians to become Healthy Home Creators themselves.”

The CUCKOOTOPIA Music Fest is made possible with the support of its official media partners, Astro, ERA, MY, HITZ and GOXUAN; official e-commerce partner, TikTok Shop, and official venue, Sunway Lagoon. Also supporting and making the event a success are partners such as WonderLab, WonderDewi, Neutrovis, Kinohimitsu, Watsons, Fitness First, Celebrity Fitness, The Fish Bowl, Love Earth, Color King, STEP8IGHT, Over, Creative Labs, HWC Coffee and SongHwa. 

[报道] CUCKOOTOPIA音乐节

吉隆坡, 2024 - 健康家居创造者CUCKOO International在吉隆坡举行的CUCKOOTOPIA音乐节庆祝其成立十周年。双威主题乐园的冲浪海滩(Surf Beach)是这场音乐庆典的举办地,吸引了来自全国各地的一万八千人前来参加。CUCKOO也借此活动感激客户十年相伴。

“在这个十周年的重要时刻,我们衷心感谢一路支持我们的人,包括卓越的团队、合作伙伴、忠实的客户和广大支持者,”CUCKOO International执行董事兼总执行长许健川表示。由于大家对CUCKOO的信赖和支持,CUCKOO的辉煌成就值得我们共同庆祝。

由品牌代言人拿督斯里茜蒂诺哈丽莎、Jaclyn Victor 和培永领衔的 CUCKOOTOPIA 音乐节是历时一年的十周年庆典重头戏。该音乐节邀请了 DOLLA、3P、Joe Flizzow、Siti Nordiana、Tomok、Priscilla Abby蔡恩雨、Bunkface、菲道尔等众多不同背景的艺人倾情献唱,充分展示了CUCKOO致力服务各阶层用户的决心和承诺。

从马来著名的歌唱比赛“Gegar Vaganza”最新一季的选手The Lima 和 Illa Sabry 的震撼开场开始了长达五小时的音乐狂欢派对。新晋歌手 Umairah 随后登台,以精湛的歌声俘获人心,势必将现场气氛推向高潮。

此外,DOLLA 和 3P 的动感表演让全场沸腾,他们的精湛舞台表演让观众为之倾倒。Tomok、Siti Nordiana 和 Priscilla Abby 将轮番上台,以精彩的表演点亮夜晚。“这十年的成就源自我们的愿景、热忱和每一个人的支持,未来CUCKOO将以此为基石,在健康家居的道路上继续前行,”许健川 (KC Hoe) 在致辞中表示。

菲道尔(Firdhaus)、Bunkface 和 Joe Flizzow 相继登台,在充满激动、感恩和启发的氛围中倾情演出。随后,CUCKOO代言人拿督斯里茜蒂诺哈丽莎、Jaclyn Victor 和培永一起演绎了全新编曲的CUCKOO品牌主题曲《#SAMASAMA》,以纪念CUCKOO与马来西亚人一起度过的十年健康家居之旅。

十年后,金秀贤与CUCKOO再次合作,韩国明星金秀贤再次引爆全场!此外,CUCKOO International 宣布,十年后,金秀贤将再次担任CUCKOO品牌代言人。观众立即欢呼起来,这一重大消息成为音乐节的一大亮点。

“金秀贤趁CUCKOO十周年之际回归,不仅象征了CUCKOO与他的深厚情谊,更见证了我们与马来西亚人民的长久情感连结,”许健川表示。10年前,金秀贤作为全球形象大使,见证了CUCKOO International在马来西亚市场的初次起航。十年后的今天,他再次与我们合作,共同开启新篇章,并激励马来西亚人成为健康家居创造者。#SAMASAMA,让我们携手共进,一起构建健康家居生活。

金秀贤以其对演艺事业的执着追求而广受赞誉,他精益求精的态度赋予了每一部作品深度和魅力,尤其是在最近热播的韩剧《泪之女王》中,他以出色的表现再次赢得观众的喜爱。

许健川 (KC Hoe) 解释：“我们之所以选择金秀贤作为品牌代言人，是因为他坚持追求自我突破、不断成长，这种精神完美诠释了CUCKOO“超越标准”（Beyond Standards）的品牌理念。我们也相信，他追求的健康生活方式能够把CUCKOO的健康生活理念在马来西亚传播得更为广泛。”

CUCKOO International 在过去十年里取得了令人惊叹的成就,引领马来西亚人民追求健康生活方式。CUCKOO 在过去五年里一直致力于塑造一流家电品牌的形象,从微碱性净水机和多功能锅开始。在全球疫情带来的挑战中,公司从一个家电品牌转变为“健康家居创造者”,从单一的家电品牌转变为“健康家居创造者”。它扩展了产品和服务线,包括家电、家居用品、护肤品、营养食品和专业家居清洗服务,并建立了四大业务领域:“CUCKOO-branded”、“CUCKOO Co-Created”、“WonderLab | WonderDewi”和“WonderKlean”。

CUCKOO 的创新商业模式和灵活的租赁方案使其在 2023 年赚了 11 亿 1700 万令吉。CUCKOO GOOODPLANTM 于 2017 年推出,使更多马来西亚人能够享受健康生活,并降低了昂贵家电的使用成本。

许健川 (KC Hoe) 总结道：“我们的使命始终如一，那就是通过便捷的健康解决方案，帮助大家实现更健康的生活生活。我们坚信，每一位马来西亚人民都能够轻松地将健康融入日常生活。今天，我们的决心更加坚定，不仅要成为健康家居创作者，更希望激励每一位马来西亚人民都成为自己健康生活创造者。”

CUCKOOTOPIA音乐节的巨大成功，离不开各方的鼎力支持。这包括官方媒体合作伙伴Astro、ERA、MY、HITZ和GOXUAN，官方电商合作伙伴TikTok Shop，以及官方场地双威主题乐园 (Sunway Lagoon)。此外，WonderLab、WonderDewi、Neutrovis、Kinohimitsu、Watsons、Fitness First、Celebrity Fitness、The Fish Bowl、Love Earth、Color King、STEP8IGHT、Over、Creative Labs、HWC Coffee和SongHwa等品牌合作伙伴的全力支持，也促成此次活动圆满落幕。

Keywords: #WLJackdotcom  #WLJackdotcom #Cuckootopia #音乐节 #Cuckoo10thAnniversary #十周年庆典 #KimSooHyun #金秀贤 #HealthyHome #健康家居 #MalaysiaEvents #马来西亚活动 #MusicFest #音乐会 #StarPerformance #明星表演 #EntertainmentNews #娱乐新闻 #CuckooMusicFest #音乐狂欢 #SamaSama #一起健康

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Published by WLJack.