[Press Conference Coverage] Astro Launches “Astro One”

[Press Conference Coverage] Astro Launches “Astro One”

Kuala Lumpur, 2024 – Astro continues to transform Malaysia's entertainment landscape with the introduction of Astro One, a collection of three simplified entertainment packages designed specifically for Malaysian families. Starting at RM49.99, the core packs - Entertainment Pack, Sports Pack, and Epic Pack - make entertainment more simple, flexible, and accessible to all Malaysians. Astro One, which offers top TV channels, popular streaming apps, and broadband as flexible add-on options, represents a paradigm shift in how Malaysian families can enjoy content.

Astro One embodies Astro's philosophy of making streaming content easier for Malaysian families by providing affordable pricing, simpler options, and more accessible content for endless entertainment. It combines international, regional, and vernacular content with Astro's well-known Malaysian productions. These packages also recognise all family members' diverse interests and differing needs for content in terms of moments, genre, and consumption habits, as well as the fact that viewing now occurs on mobile phones, tablets, laptops, and TVs.

Euan Smith, Group CEO, Astro, said, “Astro One is built with a customer-first approach to meet the evolving needs and wants of Malaysian households. It simplifies the entertainment experience by bringing everything together in a single, cohesive service. The packages offer more value themselves, but also enable customers to fully personalise their subscriptions with clearer, better-value add-ons, including choices of all the favourite streaming apps and high-speed broadband. Together it’s a tailored experience that’s easy to manage at a price that works.”

“Astro’s broader strategy is to ensure that all audience segments are catered to. While Astro One is designed for families, its streaming service, sooka, appeals to individuals seeking bite-sized content. Astro One represents a significant milestone in Astro’s mission to remain the Home of Entertainment in Malaysia, setting a new standard for the industry.”

Astro One also marks a shift in Astro's role as a platform for streaming partners, offering better value, greater convenience, and greater flexibility in accessing world-class content in one location. This new model, combined with the core packs, reinforces Astro's position as Malaysia's leading content destination.

Astro One’s simplified pack offers are:

‍The Entertainment Pack: A wide range of vernacular entertainment for everyone in the family, including Astro Signature shows such as, Gegar Vaganza and Attam, Astro Originals such as Project; Exit and The Best of Us, kids, Korean, Chinese, Indian, and international shows. ‍

The Sports Pack: A sports-filled fiesta for fans of LIVE sports like Premier League, BWF Tournaments, Liga Malaysia, Sepak Takraw League, Formula 1, MotoGP, NBA, Cricket, Tennis and more. Enjoy the best of sports in addition to everything in the Entertainment Pack and access to beIN SPORTS CONNECT.‍

The Epic Pack: Designed for those who want it all, including movie buffs, with access to Netflix, Max, Disney+ Hotstar, BBC Player, iQIYI, kids’ content, and variety shows, on top of everything in the Sports Pack and Entertainment Pack. Customers can enjoy all the hottest shows from our streaming partners such as Squid Game 2, Deadpool & Wolverine, Starlight Boys, and Nigella's Amsterdam Christmas.

Each pack can be customised with easy add-ons, including:

Over 11 popular streaming apps, such as Netflix, Disney+ Hotstar, Viu, iQIYI, WeTV, Zee5, Simply South, and more.

Special content packs tailored to unique interests including Variety, Kids, News and Documentaries, Sports Extra and HBO channels with Max content.

Services including GO+, Multiroom and Broadband choices, with speeds ranging from 100 Mbps to 800 Mbps.

Customers can easily make changes to their subscriptions via the My Astro app, including updating their packs, switching between add-ons and streaming services or choosing new ones – anytime they like. With Ultra and Ulti Box, customers can enjoy endless on-demand streaming and discover more of the content they love on Astro. Our customers' experience is further enhanced with the addition of Astro Fibre's high-speed broadband.

Astro remains committed to making entertainment more accessible and enjoyable for Malaysian families, as well as supporting the local creative industry. Astro One exemplifies this commitment by providing superior value, clarity, and convenience, allowing anyone in the family to watch their favourite shows on any screen, at anytime. Astro One customers can enjoy up to four concurrent streams on the Astro GO app, allowing families to stream on up to four devices at any time, ensuring that everyone in the household gets what they want.

Astro One Packs are available now. Easy Streaming, Endless Entertainment. For more information, visit www.astro.com.my or WhatsApp 03 9543 3838.

【新闻发布会报道】Astro One 推介新闻发布会

Astro 推出 Astro One 灵活娱乐配套 全新简化配套——灵活、简易且适合每个大马家庭

吉隆坡,2024 — Astro 再次领航马来西亚娱乐领域，驰重推出三项为大马家庭采访采述定制的简化娱乐配套：Astro One。三大配套包括 Entertainment Pack、Sports Pack 和 Epic Pack，价格仅举 RM49.99起，为全马人民提供更简单、灵活且易为见娱乐选择。结合了顶级电视频道、热门流媒体应用程序和宽带作为灵活的附加选项，Astro One将为大马家庭享受娱乐内容的方式带来了巨大改变。

Astro One 尽显 Astro 为大马家庭提供便利、优惠和较体乐欢的进一步考量。该配套包括团众化国际、地区和本地内容，例如 Astro 得到十分好评的大马原创作品。该配套采取通过手机、平板、笔记本和电视等多种设备播放方式为所有家庭种类举派撷好。

Astro 集团首席执行官尤安·史密斯 (Euan Smith) 表示：“Astro One秉承客户至上的理念而设，满足大马家庭不断变化的需求。通过将所有服务整合成单一，有凝聚力的服务和简化娱乐体验，这些配套让客户能够通过更清晰和更具价值的附加选项，如：串流应用程序和高速宽带，个性化订阅内容，既简单又实惠。”

“Astro致力于满足所有观众群体的需求。Astro One专为家庭打造，而流媒体服务sooka 则吸引了喜爱短视频内容的用户。作为Astro成为大马‘Home of Entertainment’使命的重要里程碑，Astro One为行业树立了新标杆。”

Astro One展现了Astro在流媒体时代的全新定位，通过整合多样化的内容资源，提供更好价值和轻松尽享一站式世界级内容服务。这种新模式与新配套的结合，同时巩固Astro引领大马内容领导者的地位。

Astro One 简化配套包括：

• Entertainment Pack：适合全家共享的娱乐内容，包括Astro旗舰节目如：《Gegar Vaganza》及《Attam》，Astro Originals《Project; Exit》和《青春，你好！》，还有儿童、韩剧、中文、淡米尔和国际节目。

• Sports Pack：为体育迷提供实时赛事，如：英超联赛、BWF锦标赛、马来西亚足球联赛、藤球联赛、一级方程式赛车、MotoGP、NBA、板球、网球等，也可尽享Entertainment Pack里最精彩的体育内容及畅享beIN SPORTS CONNECT。

• Epic Pack：适合追求极致娱乐体验的用户，涵盖Netflix、Max、Disney+ Hotstar、BBC Player、iQIYI、儿童内容及综艺节目，同时还包括Sports Pack和Entertainment Pack。用户可畅享热门剧集与节目，如：《Squid Game 2》、《Deadpool & Wolverine》、《星光闪耀的少年》和《Nigella's Amsterdam Christmas》。

每个配套均可通过简单的添加附加选项，包括：

• 超过11个热门流媒体应用程序，如：Netflix、Disney+ Hotstar、Viu、iQIYI、WeTV、Zee5、Simply South等等。 

• 特别内容配套，满足多样兴趣，涵盖综艺、儿童、新闻与纪录片、Sport Extra和HBO频道与Max内容。

• 服务选项包括GO+、Multiroom及宽带服务100 Mbps至800 Mbps。

客户可随时通过My Astro应用程序更改订阅内容，轻松更新配套或添加新服务。通过Ultra和Ulti Box，用户还能随时点播内容，享受更流畅的观看体验。结合Astro Fibre 高速宽带，用户的娱乐体验将更加完善。

Astro致力于为大马家庭提供更简单且愉悦的娱乐体验，同时也积极推动本地创意产业。Astro One通过更好价值、清晰画质和便捷的服务，让家庭成员能随时随地在任何屏幕上点播观赏自己喜爱的节目。透过Astro One，用户可在Astro GO应用程序上享受多达4个并发流媒体，每个家庭可以随时在4台设备上点播观赏，让每个家庭成员都能畅享自己喜欢的内容。

立即签购Astro One配套。轻松点播，无限娱乐。欲知更多详情，请浏览 www.astro.com.my 或 WhatsApp 03 9543 3838。

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